Mock Public Address Speech Write-up
Mock Speech Write-up: You will be writing a 3-5 minute persuasive public address speech focusing on a current issue in society. You will not be giving the speech; you will just be writing what you would say. You will be writing the speech in essay format (APA style, 12-point font, Times New Roman). Your speech should be about 4-5 pages in length. You will be graded on the rhetorical strategies, the reasoning/argument of your persuasive claim, as well as the writing, grammar and punctuation.
c. Emotional Appeal — Uses anecdotes (stories) and loaded words (words with strong connotations) to bring about strong emotions in the audience
7. Simple Formula for Writing Persuasive Speeches
A. INTRODUCTION”Tells your audience what you are going to tell them”
and establishes the foundation for your speech. A good Introductiomap’ for the journey. For a Persuasive Speech an Introduction consists of
o Attention-Getter: A statement that gains the attention of the audience and makes them believe that this issue is relevant to them. Please, do NOT use a rhetorical question here. Instead, think of your intro like a funnel. Your thesis (in this case, your position statement) is the narrow part and you slowly broaden out from that to a broad statement that applies to many, in not all, people.
o Bond > Link-to Audience: Identify a personal connection in the audiences’ life, i.e. their use of the ‘device’ or system, or their emotional experience (grief and sorrow, happiness).
o “Credentials” of Speaker (Credibility): Demonstrate how you are an ‘expert’ through your own use, experience or study.
o Destination / Position Statement: State clearly why you are speaking at this moment. State your Goal, Thesis or what you expect as an Outcome. State your Destination. An example may be … “This evening/today I am here to convince you that…. is the most effective way to do business today.”
o Explain my Map to my destination > Preview of Speech: Briefly outline what you will cover in your persuasive speech. This is where you will…”Tell what you are going to tell them”.
o Transition: A transition is how you move from one section or point to the next. It is a linking idea. You could say…”Let’s begin by…”, “Let’s start with…” or I prefer “Let’s consider…”
B. BODY of your SpeechThe Body of your speech is where the detail is found and is best contained in THREE points (you can have more, but don’t confuse your audience). For a Persuasive Speech, this is where you will … “Tell them”
o Main Point #1: State Point 1, State Reason, Give Example, Restate pointo Main Point #2: State Point 2, State Reason, Give Example, Restate pointo Transition: Create a linking statement to Point 3
o Main Point #3: State Point 3, State Reason, Give Example, Restate pointo Transition: Create a linking statement to the Conclusion, i.e. “Let’s
summarize…” or “Can we consider these main points…”
C. CONCLUSION”Tell them what you have told them”
o Again state your destination >Restate outcome or thesis.
o Restate main points: State Point 1, State Point 2, State Point 3
o Call-to-Action: e.g., “I encourage you to …”, “Let’s all contribute …” , “… sign now …”, “make a decision now to be involved …”
o Decision-Maker (Clincher – optional): “Coming around is the petition…” “Being passed from the rear is a bag for your contribution to this noble cause, dig deep…”
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