A Costa Coffee

Write a 7 pages paper on market analysis for a costa coffee British company. The marketing mix translates marketing planning into practice in establishing an effective marketing strategy. The managers adopt the marketing mix to suit consumers’ needs and develop long-term and short-term marketing programs that will suit the company’s objectives. Indeed, the marketing mix is a powerful marketing concept that enhances marketing, derives a firm’s competitive advantage, ensures delegation of marketing responsibilities, and separates marketing from other activities in a firm (Goi 2009, p. 1-4). Moreover, the marketing mix helps in trading off the benefits of one’s competitive strengths in the marketing mix against the benefits of her competitors. Notably, the marketing mix adopted by accompany depends on available resources, customer’s needs, and market forces.

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