More and more companies in Germany and around the world are digitizing their business processes in the hope of remaining internationally competitive and opening up new markets. Many managers are of the opinion that their companies cannot survive in the market without these changes. The disruption of classic business models raises a lot of uncertainty and in a complex market environment your customers ask you the following question: Should all businesses strive to build a digital business model? • Please write about one page • Pay attention to the structure of your statements and how you approach the topic • Follow the rules of scientific work and refer to external sources. • Base your suggestion on data • Show that you have understood the multiple possible applications of business models and pricing strategies
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