Student Name: Johann V. Smith Assignment Title: Weekly Integration Assignment 05 Date: 4 July 1776 1. After reviewing chapters 12 and 13 of the Kotler and Keller text, and using specific information derived from the text, provide a brief comment about each of the following: a. The benefit to an organization about how it should link the target market to the design of the supply chain to form a value chain. Provide an analytical assessment of how this supply chain to value chain transition is captured in demand chain planning (consider information from pages 192 – 197 of the text). Please use appropriate APA citation and attribution rules for all information sources. [insert the body of the response here] b. How an organization can select the most effective and well-fit channel members to enhance the overall consumer experience. Assess the brand equity impact for inadequate channel member alignment (consider information from pages 196 – 205 and all other appropriate chapters of the text covered to date). Please use appropriate APA citation and attribution rules for all information sources. [insert the body of the response here] c. Describe how to market logistics planning activities that have been impacted by technology. Assess the impact of online shopping on the future of market logistics planning (consider issues covered in pages 216 – 219 of the text and any previous chapters covered to date). Please use appropriate APA citation and attribution rules for all information sources. [insert the body of the response here] 2. After reading the companion article (Social Pics Help Retailers Get Real ); provide a recommendation to a group of executives regarding how a firm can balance user-generated content with organizationally curated content for the greatest benefit of the firm. Please use appropriate APA citation and attribution rules for all information sources. [body of response] 3. After reading the companion article (The Right Way to Fight for Shelf Domination); provide an executive summary for executives regarding the significance to the firm of this information; especially the significance of effective partnerships and innovation in a NON-RETAIL setting. Please use appropriate APA citation and attribution rules for all information sources. [body of response] The term briefly (or brief) suggests a limit of no more than 300 words per response. References Cited: [use APA style and cite/reference all material used in support of responses provided]
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