Behavior Finance

1.Watch this video on anchoring: After watching this video answer the following questions: A. Let’s say you are negotiating salary with your employer. According to this video who should make the first offer: you or your boss? Why? (the why is the most important part) B. Adam Grant in the video talks about how he worked against anchoring when he leased a car. What does he say? 2. Watch this video of Dan Ariely on mental accounting. Explain what happens when we lose a 100 dollar theatre ticket versus lose 100 dollar bill. Why do we do this? 3. How are you guilty of mental accounting? Give a personal example if you can. 4. In the example at Berkeley (in Lecture 2), the students had completely different responses when they were in the aroused state as compared to the unaroused state. Indeed, we are very different people when we are aroused, angry, hungry or tired (in hot states). Yet utopian finance and economics assume that we are always in the cold state and ever in these hot states. Give an example when you have been in a hot state in which you acted much differently than normal. 5. Watch this really short video on present bias: Then answer the question of how you are guilty of present bias? 6. In the video I asked you to watch on slide 230 (of Lecture 2) what did Ariely find about the nudge in organ donations in two countries? 

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