Buyer behavior research. Choose a product within the internet streaming (i.e. Spotify, Netflix, Disney+, etc.). Each student should conduct a depth interview with 2 persons regarding their buying behavior for this product. Your interview protocol (questions) should help you determine the consumer motivation, perception, involvement, and attitude toward the purchased product along with the consumer’s basic demographics. Based on your analysis of the interviews, you should analyze the consumer decision process for the product and compare the process for each interviewee. Your report should explain each interviewee’s decision process and compare the similarities or differences between them.
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