Cb u2 ip | Business & Finance homework help


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10 SLIDES (with SPEAKER NOTES 150 Words)

If you have ever surfed the Internet, you have probably seen ads for perfect abs, getting rich quick, and even erasing wrinkles in just an hour. These ads are designed to appeal to your goals as well as make you feel like you will probably be more socially accepted by your family, friends, and group. As you analyze a selected advertising campaign, examine the effects of social class, family structure, cultural background, group identification, and other social factors on consumer behaviors on your choices and buying motivations.

Develop a Personal Motivator presentation of 10 slides based on the following:

  • Select 1 print      ad, Web ad, television commercial, or video that appeals to something that      you want to change or improve about yourself. 
  • Search online      for a blog or social media site that discusses the self-improvement      product. 

Be sure to include the following slides:

  • Slide 1: Title: Call the      Presentation “My Personal Motivators.” 
  • Slide 2: The      Product: Include      a photo, video link, or screenshot of the selected ad or commercial with a      description of what appealed to you about the advertisement. 
  • Slides 3–4:      Appealing Advertising: Add an analysis of why you would      buy this product. Consider if you believe the product will really work for      you, your personality, and your lifestyle. What were some of the rational      or emotional appeals included in the ad’s message that caught your      attention? 
  • Slides 5–6: The      Study Shows: Find      1 study in the library, in your textbook, or online that explains how      marketers use a variety of advertising appeals to persuade customers to      buy. Document 1 appeal, and explain if it worked for you or not. 
  • Slides 7–8:      Share Time: Add      an analysis with links to social media sites, blogs, or anything else you      can find from other customer comments about the ad. Select 1 comment, and      copy it into the slide (making sure to cite the source). Are the comments      positive or negative? Do they motivate you to buy the product more or      less, and why? Does the blog or site appeal to your lifestyle by      documenting how the product or service changed the customer’s life? 
  • Slide 9:      Conclusion: Connect      the message back to your lifestyle and demographic information. Did the      advertiser make a powerful appeal to you? Was a celebrity spokesperson      included in the advertising message that helped motivate you? Why or why      not? Do you believe the product will help you be more socially accepted by      your own reference groups? Link notes from the study your chose back to      your personal motivations to buy a product. 
  • Slide 10:      References: Please      include your references in APA format. 

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