Love styles are the modi operandi of how people love, originally developed by John Lee (1973, (Links to an external site.) 1988 (Links to an external site.)). He identified six basic love styles—also known as “colours” of love—that people use in their interpersonal relationships. Each of these is real love – just experienced differently for each person.
Clyde Hendrick and Susan Hendrick of Texas Tech University expanded on this theory in the mid-1980s with their extensive research on what they called “love styles”. They have found that men tend to be more ludic, whereas women tend to be storgic and pragmatic. Mania is often the first love style teenagers display. Relationships based on similar love styles were found to last longer. People often look for people with the same love style as themselves for a relationship
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