CMP 4440 ISU Find And Share an Example of Sports Industry Press Release Ques

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CMP 4440 ISU Find And Share an Example of Sports Industry Press Release Ques
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I’m studying for my Sociology class and don’t understand how to answer this. Can you help me study?

1. Find and share an example of a press release related to the sports industry. Feel free to look at professional sporting organizations, the NCAA, a sports apparel company, or even university athletic websites (PR Newswire is a great one to check out too, but you’ll have to make sure what you find relates to sports). 


2. Submit a title and a lead paragraph for a mock news release . Choose either A. B. or C. to give you information to write your lead and title. Remember, you only have to choose one to write on.

A. The New Orleans Saints just hired you as their new head coach. 

  • Who: You 
  • What: Hired as head coach of the New Orleans Saints
  • When: Announced today
  • Why: To replace former head coach Sean Payton
  • Where: Mercedes-Benz Superdome
  • How: N/A


B. Nike released a new Lebron shoe. 

  • Who: Nike
  • What: Lebron 18 shoe
  • When: Announced Today
  • Why: N/A
  • Where: Beaverton, OR
  • How: New shoe will be debuted at the NBA All-Star Game, James will be wearing it


C. ISU will host the 2021 Big Sky Conference Championships for Women’s Volleyball

  • Who: Idaho State University
  • What: Host 2021 Big Sky Conference Championships for Women’s Volleyball
  • Where: Pocatello, ID
  • When: Announced today
  • How: 
  • Why: Big Sky Conference Championship has not been held in Pocatello before

Here is an example that I wrote up to help you put your title and lead together:

  • Who: Idaho State University
  • What: Hires New Athletic Director, Karen Hartman
  • Where: Pocatello, Idaho
  • When: Announced Today
  • How: Hartman will start the new position on June 1, 2021
  • Why: Will take over for John Smith who retired earlier this year


Pocatello, Idaho — Idaho State University announced today that Karen Hartman will serve as the university’s new Athletic Director effective June 1, 2021. Hartman will take over for John Smith who announced his retirement earlier this year. 

Your title should include an action verb and “announce” that something is happening. The lead should be 25-40 words and should be 1-2 sentences max. 

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