CMP 4440 ISU Ram Choice of Selecting Michael Sam to Play in The NFL Case Study

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I’m studying for my Sociology class and don’t understand how to answer this. Can you help me study?

Please answer both of the following questions for your response:

1. The case study in this week’s module outlines the Rams’ media strategy as relatively successful. Discuss ways in which the Rams’ strategy was successful and ways it was not. Is there a current example of a sports organization that had to tackle a “first” or unique situation such as the Rams did? Identify and explain.


2. Chapter 7 discusses how to pitch a story to the media. Pitching story ideas in PR is a big part of the job. For this discussion post, pretend you are the SID for ISU and you are about to host a celebration of 100 years of basketball. The event will be held at 2:00 on Saturday March 5, 2021 in Holt Arena and many former ISU basketball players will attend. Write a mock pitch letter to John Smith, the station manager at KPVI. Your letter should do the following: Explain the event, identify why the event would be of interest to the local community, and explicitly ask if he is willing to provide coverage for the event. Feel free to make up details for this pitch exercise. See page 150 in the text for more information on pitching. Here is a sample outline:

Dear (try to find the station manager’s name at KPVI):

Paragraph I: Introduce yourself and the explain the event

Paragraph II: Identify why the event would be of interest to the local community

Paragraph II: Explicitly ask if he is willing to attend and cover the event.



The Rams had allowed Michael Sam to be himself, and create his own story. I believe this was the right thing for the Rams to do. They didn’t abuse the fact that Michael Sam was the first openly gay NFL player, but they still had him to media dates. They wanted him to be a role model for the younger kids. I believe what they did wrong, was not keeping him around as an ambassador once they released him from the team. He could have served as an ambassador for the Rams or even the NFL. A situation you could compare this to today would be Vanderbilt Kicker Sarah Fuller made history last fall. She became the first ever woman to play FBS football, as she had a kick attempt on the day. Vanderbilt gave her a platform to spread her message, and to really inspire young girls, spreading the message that they can do anything they put their minds to!


My name is Jacob Dimond, and I am the SID (Sports Information Director) here at Idaho State. On Saturday March 5th, we will be celebrating 100 years of basketball here at ISU! At the moment, we are 12-9 overall and fighting at the top of the Big Sky rankings. and look to wrap up our season soon. We are expecting fans inside Reed, and there are going to be lots of giveaways to draw in an audience, including T-Shirts, tickets to the next home football game, and much much more.

Obviously, the United States has been going through some unfortunate times throughout racial issues, COVID-19, the election, and so much more. Finally, things are opening back up to our community, and we are finally able to have fans at our games! I believe that the community needs an afternoon to sort of get away, get out of the house, and do something fun. This is exactly why we want to pack Reed Gym with as many people as we are allowed!

Now this brings me to you Mr. Smith. I would like to know if you and KISU would be interested in covering our game? I believe that this has the writings to be a huge community event, and one of the biggest for the first time in such a long time. Bengals basketball has great this season, and it would be an honor to have you cover one of our games in such a weird year.

I hope to hear back from you soon Mr. Smith!

Thank you,

Jacob Dimond

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