Title: Create a Brand. Background: Consumers often don’t buy products; they buy the images associated with products or the ‘brand’ and are known to have different types of relationships with each. So how precisely can you position a brand so that it speaks directly to its intended target audience? Research has shown that Australians, in general, have fallen out of love with packaged juices, in particular, pure vegetable juices as they may offer significant health benefits to teenagers and young adults. Lawley Vegetable Growers need your help to position a brand new vegetable juice for this important target market – teenagers and young adults. A modern container that will appeal to teenagers and young adults needs to be sourced that showcases this new vegetable juice blend that has beetroot as its base ingredient. The vegetable juice needs to be attractive to teenagers and young adults and could be artificially colored to meet the visual expectations of the target audience. Task; For this assignment, you will need to: A. Design an appropriate container (this requires illustration and explanation for shape, packaging material, etc you do not need to construct or submit a physical container) how it will look? B. Decide on an attractive color for the juice.C. Give the juice a name.D. Give the juice a personality.E. Design a logo that reflects its name and personality.F. Justify your decisions for the choice of container, juice color, name, personality, and logo and explain why they will appeal to the target audience – teenagers and young adults. Resources; This will be discussed in the Lecture with Readings available on BB.
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