Empirical Scholarly Journal Article Critique In the library’s full-text databases, locate an article about marketing, advertising, or consumer behavior. The article must end with a large reference list (more than 10 articles) and must contain citations or footnotes in the body of the article. The article will describe a primary research study with human subjects. A description of the survey, methodology, data collection, analysis, and conclusions must be included in the article. Once you have located an applicable source from AIU’s library, save a copy in Word or as a PDF. It must be uploaded as part of the assignment. A reader should be able to understand your critique without having to read the original published study. Therefore, you will need to briefly summarize the study. However, your analysis must go beyond this summary! Consider the following questions in your analysis clearly, succinctly, and in your own words. Be sure to support your statements with thorough explanations and cited references. Your critique should include the following: Bibliographic entry for the article in APA format (Do not copy the whole reference list. Simply create a reference list entry for your article.) Start with a summary of the article. This does not mean copy word for word or explain every detail. No direct quotes should be included. Include the following in your summary: The question being investigated and why the authors think it is interesting The hypothesis being tested, and how it was operationalized (e.g., methodology, independent and dependent variables, control conditions, and so on) Summary of the findings and how the authors interpreted them The conclusions presented by the authors The summary should be 2 pages in length. Discuss the merits as well as deficits of the article, including the following: Do you think that the researchers asked the question right, and is it an interesting question? Is the hypothesis testable, and does the operationalization make sense? Were the independent and dependent variables well-chosen? Was the report of the findings complete and clear? Do you agree with the interpretations? Why or why not? Was there enough support for the conclusions? If you see deficits, always clarify what would be a better approach. This section of the critique should be 2–3 pages in length. Making connections Does the article add to knowledge in the field? Is it well-balanced, or is there bias in the findings? Are there unanswered questions in your mind? What future research would you suggest, and why? This section of the critique should be 1 page in length. This assignment requires the use of a scholarly empirical article from the library’s full-text databases. The most popular databases in marketing are the following: ABI Inform Global Academic Search Premier Business Source Premier This paper is an article critique and may be written in the first person, using words such as “I” and “my.” Your assignment should contain a cover page and a critique. The body of the paper should be 5–6 pages in length. The entire submission will be 6–7 pages in length.
We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.Read more
The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.Read more
The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.Read more
By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.Read more