Environment Factor

Menu and pricing in Restaurants (interaction in groups)1. Share one of your favorite menu items in your group assignment 2. Describe the pricing strategy used in this menu item: Remaining an important role in marketing mix strategies, price directly affects the revenues of firms. Yet, firms must be considering many factors before the final price has shown to guests. Here is some price strategy the restaurant use (Reid and Bojanic, 2010)- Consumer price sensitivity: Nomu has a special concept when the restaurant is only serving 20 seats limited. In respect of traditional Japanese, Nomu brings fusion dining to its guests. According to Reid and Bojanic (2010), guests are usually willing to pay more for such unique products and not substitutes. Nomu has successful the stand out Japanese point in Thao Dien area by the things they have done such as location, electronic menu and the food itself- Environment factor: Social Thao Dien has known for a new gem in Saigon, people call Thao Dien as Saigon’s western zone where are many foreign restaurants and cuisine have surroundings (Tuoi Tre 2018). Standing point with competitors around, Nomu must shine in a different way compared to their competitors around. Besides, skim pricing has applied in Nomu as well, since their product remains unique traditional Japanese (especially skewers), customers tend to perceived quality than the price.2. What would be the advantage and disadvantages of dropping the price of this menu item? In different cultures will have the perceived of different spending patterns. Likely in the Asian community, they tend to save expenditure than ther other nationalities. However they willing to spend more to purchase a name brand or high-quality products (Reid and Bojanic, 2010). A. Advantages: Comparison to the external environment, Nomu has its own taste with the Japanese cuisine and design concept itself has mentioned above. Focusing on skewers, it shows a nice texture with a nice smell and looks. Unlikely, many Japanese restaurants around will tend to have sushi, ramen, or deserts. An open kitchen combines with bar, Nomu gives their guest a friendly atmosphere and fusion. B. Disadvantages: However, this concept is not quite familiar with local since space have limit will not suitable for a group of a friend but likely for a couple or single. Although they do a good job in consideration in price and marketing strategy that is focusing more on middle-income audiences. Reid, R., and Bojanic, D., 2010. Hospitality Management. 5th ed. New York: Wiley

Don't use plagiarized sources. Get Your Custom Essay on
Environment Factor
Just from $13/Page
Order Essay
Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.

Read more

Free-revision policy

The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.

Read more

Privacy policy

The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.

Read more

Fair-cooperation guarantee

By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages