Company paper analysis: Using the analytical tools each of you will learn, each student will prepare an analysis of a public company. The company will be evaluated from the perspective of both fixed income securities (e.g., would you buy the bonds in the medium to long-term?) and equity securities (e.g., would you buy or sell the stock in the medium to long-term?). Retail companies make the best selection. Approaches to the analysis should include The current state of the financial health of the company. Trends in financial health over recent years and potentially into the future. Comparison of the subject company with competitors and/or industry sector. Analysis of the subject company’s industry sector. o Factors affecting the industry such as product, technical innovation, regulation, economic cycles, etc. Assessing the company’s position within the industry context. o Is it a leader? o Does it have a clear advantage vis a vis other industry participants? o Is it subject to extreme competition or pricing pressure? double spaced using font 12，Please number each page. The company paper analysis is to be prepared using the APA writing style and guideline for reference format. The paper must contain a bibliography and all direct quotations and data sources must be properly cited. The Department uses the APA style as it lends itself well to both reading the paper and understanding references without being cumbersome as some other styles.
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