GL Events Corporate Strategy (Strategy for Global Meetings ) Utilising the concepts, theories, models, and tools covered within the delivery of this module – a strategy for global meetings and events, you are required to compile a strategic plan to plot the strategic direction for GL Events UK. Please use appendix ( swot analyses, finance counting of GL events company, etc). Module Learning outcomes: 1. Critically assess contemporary trends within the sector. 2. Critically explore models and tools for the development of the strategy. 4. Critique the need for strategic thinking when implementing events strategies
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