Question 1-CHAPTER 7 Corruption and Ethics in Global Business Case What if someone is an excellent plumber, but often overbills his customers for the hours he works? This plumber will not be in business very long. ExxonMobil believes that the way the company conducts business is as important as the results obtained. For nearly 40 years, the companies now known as ExxonMobil have promoted business ethics and integrity through an a12-page booklet titled “Standards of Business Conduct.” Some of the topics included in this booklet are ethics, antitrust, conflicts of interest, environment, product safety, and alcohol and drug use. In 1999, Exxon and Mobil merged to form the ExxonMobil Corporation, a multinational giant in almost every aspect of the energy and petrochemical business. With oil and gas explorations on six of seven continents, the company is the largest nongovernment gas marketer and reserves, holder. Fuels are marketed under the Exxon, Mobil, and Esso brands. ExxonMobil regards a well-founded reputation for scrupulous dealing as a valuable company asset. You are required to answer the following question: A) Why Ethics is so important to doing business? (4 Marks) B) If all Companies established a corporate Ethics Code, would that eliminate financial scandals? Why or why not? (4 Marks) Question 2-Chapter 8 Entry Strategies in Global Business Accor S.A. is a French multinational hospitality company that owns, manages, and franchises hotels, resorts, and vacation properties. It is the single largest hospitality company in Europe and the sixth-largest worldwide. You are required to answer the following question: A- How does Accor Hotel being an MNE try to maximize profit and minimize profit Volatility at the same time? (4 Marks) B- Do you think host countries will have a love-hate relationship with Accor? why? (2 Marks) Question 3-Chapter 9 Control of Global Business Let’s assume you own a small business. You are required to answer the following question: A) Describe your Company (1 Mark) B) Which model you will choose for your company a shareholder or a stakeholder model and why? (2 Marks) C) In what positive and negative way has the internet changed the conduct and coordination of your small business’s global operations (2 Marks) D) How does corporate social responsibility (CSR) contribute to your business operation? (2 Marks) E) Give an example of a CSR activity you will provide for your society? (2 Marks) 4-Chapter 12 Global Marketing Olympic Group is an established Egyptian manufacturer of household appliances. In 1997, it launched a chain of retail stores, initially called Olympic Stores but renamed B-Tech in 2003 as a name more in line with its activities (consumers associated the name “Olympic” with sports more than appliances). By 2010, it had grown to become a major retailing presence in the Egyptian household appliance market, with 57 stores in 21 governorates. B-Tech has two main areas of operation. First, it operates retail services through its stores, selling many different brands. Secondly, it acts as a sole selling agent for many international brands, including Sony, Ariston, Philips, Daewoo, and Haier. Since its establishment, B-Tech has developed its standards of customer service and has introduced new initiatives such as credit sales terms. It is also popular with consumers due to its convenient location of stores, reducing the need for travel. These combined ways of focusing on customer needs have resulted in a loyal customer base for B-Tech. Looking to the future, B-Tech has started opening new household appliance megastores, which are three times the size of other existing stores and stock a wider variety of products. It intends to open more of these in the future. It is also considering the question of whether to expand its operations outside of the Egyptian market. Discussion Questions A- If B Tech decides to expand its operation and go globally why B Tech will need to research its international market? List the critical data B tech has to collect in terms of demographic surveying. (3 Marks) B- How should B Tech deal with international customers who complain? (2 Marks) C- Four methods can be used to promote products and services in international markets: each has advantages and disadvantages. Develop a promotion Mix for B Tech by identifying the advantages of your promotion campaign. (4 Marks) 5- Chapter 13 Global Operations and Supply Chain Management Car Manufacture GM and Chrysler are in serious need of improving their operations. A) Describe how global operation management will benefit the two car companies as a source of competitive advantage (2 Marks) B) Do you think supply chain management and ERP systems will help the two car companies and their consumers? Why or why not (4 Marks) C) Explain How they should choose the location for their production facilities? (2 Marks)
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