Global Marketing

For this assignment, you will choose two topics from the list below. One topic will be from the global economic environment list and one from the trade environment list. For each topic, find a scholarly or peer-reviewed journal article from the Ashford University Library. The article should examine the topic (with broad application) to global marketing (and one or more of the marketing concepts outlined in Chapter 1). Write a half a page summary of the articles you used for each of the topics. Discuss how one or more of the marketing concepts learned in Chapter 1 of your text can be applied to each environment separately (economic and trade) when a company is considering to expand globally. When considering expansion to other countries, examine how one or more of the marketing concepts can be applied to each of the specific topics you chose for each environment. Marketing concepts to consider include Competitive advantage. Single-Country marketing strategy and Global marketing strategy. Management orientations. Driving and restraining forces affecting global marketing. Global market opportunities and threats. Product/market matrix of growth strategies. Think globally, act locally. Explain which strategies would be the best for a new product and existing product using the product/market matrix based on a countries market orientation. Summarize the contents of your paper in an executive summary. You may review the Writing an Executive Summary  (Links to an external site.)resource. Global economic environment topics (choose 1): Major changes in the world economy in the past twenty years (discussing one major change is enough) Economic systems (you may choose to discuss one or multiple systems) Market development stages (discussing one category is enough) Balance of payments. Triad. Trade-in merchandise and services. Economic exposure. Global trade environment topics (choose 1): World Trade Organization (WTO) Preferential trade agreements. Trade characteristics in North America. European Union. Latin America (pick 2 countries) Association of Southeast Asian Nations (ASEAN) The Middle East. Africa (pick 2 countries) In your paper, Introduce the economic and trade environments. Write a half a page summary of the article you used for each of the topics. Each summary must include an introduction, a well-developed body, and a conclusion. In the introduction of each summary, identify the article used. Use APA style when Citing Within Your Paper (Links to an external site.). Discuss how one or more of the marketing concepts learned in Chapter 1 of your text can be applied to each environment (economic and trade) when a company is considering to expand globally. When considering expansion to other countries, examine how one or more of the marketing concepts can be applied to each of the specific topics you chose for each environment. Explain which strategies would be the best for a new product and existing product using the product/market matrix based on a countries market orientation. Summarize the contents of your paper in an executive summary. You may review the Writing an Executive Summary (Links to an external site.) resource. The work must be submitted as one paper that is five and a half pages in length: Title page (one page) Executive summary page (half a page to one page) Summary of each article (one page) First topic (half a page) Second topic (half a page) Analysis of the marketing concepts applied to the economic and trade environments(1 page) Analysis of how one or more of the marketing concepts can be applied to each of your specific topics chosen (1 page)Explain the best strategy for a new and existing product based on market-orientation when expanding globally. Reference page (one page) The Global Marketing and Trade Environments paper Must be three and a half double-spaced written pages in length for a total of five and a half pages for this assignment (one title page and one page for references). Must be formatted according to APA style as outlined in the Ashford Writing Center’s APA Style (Links to an external site.) resource. Must include a separate title page with the following: Title of page Student’s name Course name and number Instructor’s name Date submitted The Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment. Carefully review the Grading Rubric (Links to an external site.) for the criteria that will be used to evaluate your assignment. 

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