Activity 6: International Trade Fairs/Shows (100 points) This Activity is comprised of three (3) parts. Your Activity responses should be both grammatically and mechanically correct, and formatted in the same fashion as the Activity itself. If there is a Part A, your response should identify a Part A, etc. In addition, you must appropriately cite all resources used in your response and document in a bibliography using APA style. (100 points) (A 2-page response and one (1) Excel spreadsheet are required for the combination of Parts A, B, and C.)You are the person on your new global marketing team that is in charge of trade shows. Until now, your work has focused on exhibiting at trade shows within your home country. You have recently been informed that your company has decided to explore selling in markets outside your home country. One of the first sales strategies the company has decided to focus on is to exhibit at as many international trade fairs/shows as possible to learn about the international market and to hopefully make a few early adopter sales. (100 points) Part A Your initial task is to research and list the major trade fairs/shows held inside your home country in your industry (or industry of your choosing) that attract international exhibitors and attendees. Your list should cover the upcoming 12 months. In addition, you need to research the industry trade fairs/shows held outside your home country. You should find a minimum of one (1) home country trade show and two (2) trade shows held outside your home country. (55 points) 1. Briefly summarize the industry/company for which you are researching trade shows. 2. Create an Excel spreadsheet to organize your findings. Provide a description or “key” explaining each column heading. You will probably need to create at least 12-15 columns to fully demonstrate your trade show research findings from Parts A, B, and C. Include columns containing event dates, show names, locations, web information, contact names, and other useful information. Complete (fill in) your spreadsheet.Part B Determine how much it would cost your company to exhibit at each of these trade fairs/shows. Place the total cost for attending each trade show in a column in the spreadsheet you created in Part A above. (Assume two people will “work in the booth” at each trade show.) Then, discuss how you arrived at the costs. (15 points) NOTE: You do not need to discuss this separately for each trade show; you may provide a general discussion of cost determination factors. Part C If the Global Marketing Director gave you a trade show budget that allowed you to exhibit at only half of the possible trade shows you have identified, how would you prioritize your international trade fair/show exhibit schedule for the next 12 months? Discuss why you made the choices you did and note what information you are lacking if you cannot complete the prioritization process. In the spreadsheet you made for Part A above, create a column labeled “priority ranking.” Place the priority ranking for each trade show in this column. (20 points) This Activity will also be evaluated in terms of your use of mechanics (grammar, punctuation, and spelling) and formatting. (10 points)
We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.Read more
The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.Read more
The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.Read more
By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.Read more