The final written course assignment (Week 5 – Paper #4) is a 4 (full) page minimum paper, APA formatted, which will thoroughly answer the following four questions: In what ways is health care marketing now considered part of corporate operations? Where is health care marketing today, and what are some of the changes that have occurred in the past five to ten years? What are some of the current trends in the industry, and what are their implications for the future of healthcare marketing? How is marketing uniquely positioned to address some of the challenging aspects of contemporary health care? Generally, one full page per question is adequate to satisfy the expectations of a detailed response to each question. The four full-page minimum does not include the cover page or references. The abstract is optional. If an abstract is used it will not count as the required pages. For this paper, it is important to tie-in the concepts you have learned over the last five weeks. Using cut and paste excerpts from previous papers you have written in this course is not allowed. Your paper should not exceed 6 pages (not counting the cover and reference pages).
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