Market Cultural

Date Due Last Session Weightage 80% (100 marks) Word Requirement 2,000 – 2,500 words Citation Format APA References You are required to consult and correctly reference a MINIMUM of 10 different sources of information Selected Market Cultural Report You are required to prepare a market cultural report on a country of your choosing. You are to provide insights into the culture of the host market, how it is different you’re your home country, and highlight what cultural factors to take note of when doing business in that country. Develop a report covering: a. The rationale for your country of choice. This could be related to your business (your work), your studies (further education), your family (relatives residing), or personal reasons (honeymoon, holiday, retirement, etc). b. A detailed Cultural analysis of the host country Showcase and explain some unique cultural components of your chosen host country. c. Highlight the business culture of the host country, and how it differs from that of your own. d. Using Hofstede’s cultural dimensions, explain what foreign companies need to consider in order to operate effectively in the chosen host country. e. Conclusions. f. List of references, in proper APA (American Psychological Association) format.

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