Marketing Environmental

Coles and Woolworths implement shopping hours for seniors and people with disabilities. Introduction and Overview of the event (150 words): • Clearly state the purpose of the essay. • Provide a description of the event • Key points in relation to marketing environment analysis and segmentation are highlighted • You must include in-text citations to support your descriptions. Identification and discussion of marketing environmental forces (300 words): • Marketing Environmental forces/factors are clearly identified. • Impact of the marketing environmental forces to the relevant event is clearly discussed and justified • Relevant theories are appropriately discussed. • You must include in-text citations to support your descriptions. Company/Government institution/Non-Profit organization’s response. (250 words): • The relevant organization’s response to the event is discussed clearly. • Justifications to support the argument is clearly presented. • Relevant theories/scenarios are appropriately included to support discussion. • You must include in-text citations to support your descriptions.    Target Market (Audience) Discussion (300 words): You can use a table to present your target market. (Table is not included in the word count) However, a detailed discussion of the target market/audience presented in the table must be included. Segmentation Variables Demographics Psychographics Look at factors such as age, income levels, family sizes, relationship status Look at factors such as personality, values or lifestyle (can refer to the VALS framework if applicable) Segment Profile One- Retired Golfers Behavioural (Usage rate) Look at factors such as moderate users, purchase occasions, benefits sought or any of the factors applicable. Geographic Look at the location of the relevant target audience. • Target market/audience clearly identified for the relevant event • Use the segmentation variables to describe the target market/audience i.e. are there any geographic characteristics related to the market/audience, what are the demographic characteristics applicable to the market/audience, what are the psychographic characteristics related to the market/audience and what are the behavioral characteristics related to the market/audience • Justify the target market/audience using marketing theory and evidence from your research. • You must include in-text citations to support your arguments. Reference List (Not Included in the Word Count) • Use the Q Manual to ensure you correctly implement the APA style. Edited: 05.03.2020 SJA

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more