Marketing Metrics and Math

Marketing, Metrics, Math, and their Relationship. My project is calculating metrics as a Marketer. I choose this topic because metrics are nothing more than formulas and expressions…aka, math. Marketers use math in the form of metrics on a regular basis and that makes this topic the best choice for me to write about. This essay will need relevant web articles and industry publications that note the use of math and metrics in the Marketers’ daily life and line of duty. The format that this presentation will take is a document report accompanied by supporting images, charts, and statistics. Of course, the central focus of the work should be quantitative and demonstrate math concepts and skills. Quantitative literacy is often complex reasoning with simple math and graphics, involving the use of numbers in descriptions, analyses, organizing, and analyzing data or works that have some quantitative component. Start with an introduction section. Explain what you did and why. Write this assignment to a general audience, who may or may not know much about marketing, metrics, and their relationship with math. Particularly if you do some kind of practical project, include a section that explains the basic elements involved before launching into the project itself. Critical thinking, creativity, the generation of original material (text, photos, graphics, computer-generated or physical media of any kind), and the accuracy and clarity of quantitative communication are the most highly valued elements for this project.  This essay could be the basic math and quantitative aspects of marketing like a social media campaign, ad campaign, or brand development project.  Original charts, graphs, and images are valued in grading this assignment, but art skills are not a grading criterion. Original images or graphs will be evaluated on their effectiveness in conveying quantitative information. Cite your images, even when they are your own. You can do this simply by creating a caption below the image with your name and the year. Quantitative Literacy: Frequent and correct use of quantitative skills and concepts (e.g., physical units/conversion of units, scientific notation, percent, ratio and proportion, statistics, computations, interpreting or generating data and graphical information). Mathematics Content (Algebra, etc): Core math concepts and skills play a central role as the subject of the project. Writing: The project is well defined, relevant to marketing, at least somewhat novel, supported with original quantitative examples, and written with a clear and original narrative. Graphical Information: Graphical quantitative information (charts, graphs, equations) highly relevant, original work, and well-integrated with the text. Length: More than five pages of original text, double-spaced, 12-point Times font. This does not include images or quoted text.

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