Your presentation pitch is designed to convince the organization’s Marketing team that your recommended approach will provide a sound return on investment (ROI). You will therefore need to consider these minimum “8” components: Provide detail as to the nature of the communications strategy (i.e. push, pull & profile). Provide a detailed description of the target audience. (target persona) Provide a summary of the marketing tools to be included, discussing the advantages/disadvantages of each, together with a justification for each. Provide a detailed media schedule of your use of communications tools for the period March 2021 to February 2022, including budget. Demonstrate one of the tools included, in rough form, e.g. advert, advertorial, radio script, or email marketing campaign. Provide some detail to your client on how the campaign tools used should be monitored and evaluated. g. Explore the voluntary codes for the sector your brand operates within, any relevant adjudications, and provide advice for the brand on what they need to be mindful of with future campaigns.
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