Persuasive strategies for political advertisements | COMM 3002 – Negotiation and Persuasion | Walden University

Imagine that you are in charge of developing a campaign advertisement for a political candidate. The important topics surrounding the election include the economy, education, Medicare, and immigration. Your job is to create an effective advertisement that will persuade a targeted group of voters. What cultural patterns would you consider to develop your advertisement? How do you achieve persuasive communication ethically?

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What ways might Ethos, Pathos, and Logos function in your campaign advertisement? How might the use or misuse of symbols influence the persuasive messages in your campaign advertisements?

The Assignment 2-3 page paper:

  • Briefly describe your candidate and the office he or she is seeking.
  • Select a topic for your campaign advertisement. Some suggested topics are the economy, jobs, education, Medicare, energy, and immigration.
  • Identify your targeted audience(s) and explain why you selected the audience(s).
  • Explain how would you would market your candidate’s message and persuade your target audience(s).
  • Explain whether your persuasion strategies are ethical and why.

References must come from: Chapter 9 in the course text, Persuasion: Reception and Responsibility (pp. 256–275) and Chapter 11 in the course text, Persuasion: Reception and Responsibility (pp. 308–334)

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