Imagine that you are in charge of developing a campaign advertisement for a political candidate. The important topics surrounding the election include the economy, education, Medicare, and immigration. Your job is to create an effective advertisement that will persuade a targeted group of voters. What cultural patterns would you consider to develop your advertisement? How do you achieve persuasive communication ethically?
What ways might Ethos, Pathos, and Logos function in your campaign advertisement? How might the use or misuse of symbols influence the persuasive messages in your campaign advertisements?
The Assignment 2-3 page paper:
References must come from: Chapter 9 in the course text, Persuasion: Reception and Responsibility (pp. 256–275) and Chapter 11 in the course text, Persuasion: Reception and Responsibility (pp. 308–334)
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