The 10 Key Strategic Points are the foundation for your research prospectus. You will be completing a draft of the prospectus template in this assignment and revising it as you progress in the dissertation process. This template will be expanded to become your dissertation.
Use the following information to ensure successful completion of the assignment:
Complete a draft of the prospectus using information from your 10 Key Strategic Points document.
My prosectus topic, please review the document below, my topis is ” multi- level martketing
Statement of Purpose: The purpose of this study is to identify the unethical practices involved in the multi-level marketing business and provide a clear understanding on how to choose the right company when opting for a career in this field.
Logic:Many educators simply want students to avoid the multi-level marketing because there have been a lot of unethical problems in this industry. Even if a multilevel marketing company is fulfilling its legal obligations, that does not mean all its practices are ethically correct even if company seems to be legal on the surface (Muncy, 2004).
Question under Investigation:Are multilevel marketing: A legitimate business or just one of those pyramid scheme?
Significant of the study: When job seeks inquire about multi-level marketing opportunities, they should be given the right advice as to how this industry operates and factors that legitimize companies in this industry. Common questions that should be asked or thought about are; how does the company generate revenue? Does the company provide clients or is it the duty of the employees to solicit clients? Potential candidates should ask how their position in the company contributes to the overall goal of the company. How much work needs to be done in their position to generate income? How much will the cost be to get involved with the company? Etc.
2. Research Question: “Effects of Failure on Subsequent Performance in Multi-level Marketing”
Statement of Purpose: The purpose of this study is to observe the positive and negative effects of employees’ performance within a multi-level marketing organization.
Logic:There may be a variety of reasons for failure such as unethical practices indoctrinate in multilevel marketingoperational structure; or conflict streaming from a combination of interpersonal relationships like mixing friendship with business. It is very important to recognize the causes of failure and adopt self-defining goals.
Significant of the study: Education and guidance in multi-level marketing need to be provided to students seeking a career in this field. Students need to be aware of the unethical and illegal practices that exist in this industry and the differences between legitimate marketing opportunities and those that are illegitimate. Multilevel marketing is a huge, global industry. Estimates of worldwide sales are as high as ninety billion dollars annually (Dyer 2001). Failures mostly lead to underperformance, mitigating reasons of failure stems from many different sources within multi marketing industry.
Dyer, W. Gibb (2001), “Network Marketing: An Effective Business Model for Family-Owned Businesses?” Family Business Review, 14 (2), 97.
Muncy James A.(2004), “Ethical Issues in Multilevel Marketing” “Marketing Education Review” vol.14
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