Project Initiation Document Project Background Data analysis and visualization tools, together with the vast amount of data generated when people use websites and visit stores (store card data is just one example) and use social media (role and choice of influencers may be appropriate) give us a potentially valuable toolkit for marketing effectively and also for identifying trends and optimizing website design. Project Brief A new clothing company is setting up an online store and 6 flagship stores to promote their clothing. They are employing you as a team of consultants to advise on the data they need to gather and the best tools to analyze the data. They expect you to find similar case studies and draw on best practice, letting them know how to optimize their website, ensure they are always ahead of the game in fashion design, and know-how best to advertise to ensure they are seen as an affordable but desirable brand. Requirements A detailed report and strategy for the clothing company with appropriate evidenced advice and references to industry practice, including how the company will ensure that data collection and analysis is carried out in line with current legal obligations Assumptions The task is set in the UK and any costing needs to be in pounds sterling. You may choose the type of clothing/market providing it meets the descriptors above. Task suggestions You will need to investigate the following: Types of an online storefront You should find out what styles and tools are available, what would be typical costs. Types of data that should be collected and how it can be anonymized but still be of value. What data can be collected from marketing campaigns, use of the website visits stores, purchases, and how can it be used to gain a commercial advantage. Tools that can be used What tools are appropriate for predicting trends, analyzing the data, optimizing the website, presenting information, and assisting in making decisions. Decision Making How will the tools and data play a role in the decision-making process, how do you avoid bias in any decision making, Think about recent reports about unethical supply in the clothing industry, how can you identify what your customers care about? Learning from case studies – How does Amazon work with data (This is a tough one). How do other online retailers maintain a competitive advantage, Can you justify your strategy? Some key stakeholders (but there will be others you need to think about) The company. The customers. The website design team. The purchasers for the company. Project Considerations Your report will include at least the following inappropriate sections.• An Introduction to the problem.• Project Initiation Document, WBS & Gantt chart, 4-Fields map.• Your recommendation for a strategy together with a rough costing.• You should indicate approximate costs for tools or staffing where appropriate. report structure -Introduction, Project Brief, Consideration of Stakeholders.-Project Initiation Document, WBS & Gantt chart, 4-Fields map.-Your recommended strategy.-An outline of costs and benefits.
We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.Read more
The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.Read more
The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.Read more
By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.Read more