1. What role does CRM play within a marketing strategy? Why is it important to the process? 2. When developing a market plan, why is problem definition the most important component of marketing research? 3. Develop a high-level Marketing Plan for your chosen company/business. Propose a new product or service for your chosen company. The components of this plan must include the following: A. The Business Challenge § New product or offering you are proposing and why § How does this product/service fit with the company? oThe Market § Target Market § Customers (who and what do they need) § Competition – who & why? § Threats or Opportunities (government, legal, social, economy, cultural, technological) o Communication – Announcement § Is there any internet or social media marketing approaches you could use? o Describe any ethical, laws, or legal considerations that should be addressed or acknowledged. o Conclusion – Summarize NOTE: COMPANY FOR THIS PROJECT IS “DUNKIN”. DO NOT INCLUDE BASKIN ROBINS.
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