Public Relations

The Role of PR in Project Success you explored some key principles of stakeholder and communication management. It is essential now to apply this acquired knowledge to a practical context and exchange your opinions with the class. Task: Step 1 Following your preparation on this week’s topic and the expected engagement with the BAM case study, please answer the following questions: Why was the project so well received by the stakeholders? Applying the BAM PR approach to a relatively large, recent project in your country, what would work, what would not, and why? Answer the questions and share your post by Friday. Your post should approximately be 200 words long. Step 2 You should then take the time to read the responses of your classmates. Select two colleagues and reply to their posts critically evaluating their thoughts on stakeholder and communication management by focussing on the following: To what extent do you agree with their assessment of the BAM and another project? Do we even need PR for projects?

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