Qualitative Data Collection Method

For this final piece of your project, you will identify how you would evaluate the effectiveness of the marketing plan. Keep in mind that to do an evaluation, you would need to collect data on the target market and the competition Quantitative Data Collection Methods Quantitative Surveys Interviews Quantitative Observation Experiments Qualitative Data Collection Methods Face-to-Face Personal Interviews Qualitative Surveys (paper or web-based questionnaires) Focus Groups Documental Revision Observation Longitudinal Studies Case Studies 1. Identify how you could evaluate the effectiveness of the marketing plan. Keep in mind that you need to collect data on the target market and the competition. 2. Identify two specific quantitative data collection tools (quantitative data comes in the form of numbers) you should use and explain how they can help you evaluate the marketing plan. Use the spaces below to write one paragraph for each collection tool. 3. Identify two specific qualitative data collection tools (qualitative data comes in the form of words and sentences) you should use and explain how they can help you evaluate the marketing plan. Use the spaces below to write one paragraph for each collection tool.

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