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The term methodology refers to both the methods/techniques of research and the theoretical assumptions that drive research. Can focus group research claim to be methodological? Critically discuss this issue. Introduction, The topic of focus group research has fuelled a lot of debate among scholars and researchers. As part of this debate, Vicseck (2010) published a paper on focus group research. Nonetheless, whether focus group research qualifies as a methodology is not yet clear. It is imperative to clarify what the term methodology means because this will provide a solid foundation for the upcoming discussion. As stated in the question above, a methodology is the methods or techniques of research and the theoretical assumptions that drive research. Vicseck’s (2010) definition of focus group research as an “informal debate in a group of selected participants on a selected topic” lays the foundation for this paper.
