Instructions – essay format and use subheadings. a minimum of five scholarly sources (no blogs, no Wikipedia), and three must be peer-reviewed sources. at least six pages in length, not counting the title page and references page. APA format is required. Marketing Plan Throughout this course, you have learned about the elements of a marketing plan. This assignment will provide you with the opportunity to research the marketing methodology of an existing publicly-traded company; using a publicly-traded company will provide you with access to a greater amount of information to complete this assignment. As you research this company, apply theoretical learning from this course. (choose between Walmart, tesla, and delta airlines) Include the sections below in your marketing plan. Introduction: Include a brief introduction to the company. Competitive Analysis: Who are your company’s competitors, and how is each differentiated? Identify two or three strengths and two or three weaknesses of your company compared to a minimum of two of your company’s competitors. Marketing Strategies: What are the marketing strategies used by your company in the management of the global customer brand? Use the four Ps in your analysis, which is listed below. Product: Begin with a theoretical definition of a product. What is the product/service offering by your company? How did the development of these new products affect your company’s marketing strategy? Place: Begin with a theoretical definition of place. What are the distribution channels used by your company? Price: Begin with a theoretical definition of price. What is the pricing strategy used by your company? Promotion: Begin with a theoretical definition of promotion. What are the traditional and digital methods of marketing promotion used by your company? Explain a minimum of three traditional and three digital methods. Competitive Advantage: Identify whether your company has a competitive advantage in each of the areas of the four Ps. Remember that your company could have a competitive advantage in one area and not in another. Include supporting rationale.
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