Services Marketing

Assessment 1: Mystery Shopping Report 70% of TMM (Individual submission) Mystery Shopping is a process in which a person visits a retail store, restaurant, bank branch, or any other service provider with the objective of measuring the quality of customer experience. This assessment is designed to get you thinking about and applying theoretical constructs in your observations and analysis. It is a two-stage process in which you first choose a service company that you are a frequent customer of. You are then asked to record individual mystery shopping encounters of including telephone calls, face-to-face visits, emails/letters, communications material, critical review of the website and/or smartphone app. You will be guided by the relevant briefs. Once this process is completed then you are asked to produce a report based on these mystery shopping encounters, linking theories and concepts taught in the class, using appropriate research skills and producing commercially valid recommendations for management action Assessment 1: Customer Experience Report 70% of TMM (Individual submission) The COVID-19 global humanitarian and economic crisis has forced individuals and companies to rapidly change how they live and work. Many elements of business and life are being challenged; in some cases, the next normal may look very different as new ways of working are carried over into the future. Customer experience takes on new meaning against this backdrop. Companies that create exceptional customer experiences can set themselves apart from their competitors during these trying times. Your manager has asked you to prepare a 2500-word report which explores both the theory and reality of customer experience with the objective of measuring the service quality. Your report will describe, analyze and make recommendations on how customer experience can be enhanced in these unprecedented times, with reference to appropriate supporting theoretical frameworks.

Don't use plagiarized sources. Get Your Custom Essay on
Services Marketing
Just from $13/Page
Order Essay
Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.

Read more

Free-revision policy

The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.

Read more

Privacy policy

The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.

Read more

Fair-cooperation guarantee

By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency