The Blue Ocean Curve

For the blue ocean curve of a strategy canvas, define the meaning of a) focus b) divergence and c) tag line. 1. Develop an industry strategy canvas that shows the average existing industry curve (RED OCEAN CURVE for the smartphone industry) and the proposed NEW INDUSTRY CURVE (BLUE OCEAN CURVE for blackberry smartphone). Identify 15 critical success factors to develop the strategy canvas.  2. Apply the blue ocean idea to the new strategy canvas. Using Focus, divergence, and tagline critically evaluate why the NEW PROPOSED CURVE is a blue ocean concept. (This evaluation should be based on why the blue ocean curve makes the red ocean industry irrelevant done from the perspective of the newly developed strategy canvas.  3. Take the three critical success factors for divergence that you have identified. in SIX SKETCHES – 2 for each CSF demonstrate pictorially the difference for each CSF between the red (existing) and blue (new) industry curves.  – minimum of 5 references – 2 of the sources from the smartphone industry

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