The Brexit

Marketing Case Study- Consumer Behavior – Brexit. Brexit In 2016 the British people were given the opportunity to vote in a historic referendum on whether to remain in or leave the European Union (EU). Surprisingly to the government of the day (and to many observers), the ‘leave’ vote won the majority and a date was fixed for the UK to leave the EU on 29 March 2019. It was fair to say, in hindsight, that the promised utopia for both remaining in and leaving the EU was rather oversold by the supporters of both sides. The Conservative government, after the 2016 vote, worked on an agreement with the EU on the terms and conditions for leaving. When these were finally presented, at the beginning of 2019, to Parliament, it set in motion an extraordinary train of events. Parliament rejected the deal, not once but three times; political parties became split within their ranks; and a series of ‘indicative votes’ on alternative plans ranging from another people’s referendum to a customs union only to a ‘no deal’ Brexit became a prolonged and often acrimonious debate. The upshot was that the UK did not leave the EU on 29 March as planned and negotiations on a new date for leaving (and possibly a new deal) lumbered on and on. Meanwhile, many advocacy and activist groups formed, supporting either the leave or remain side. Meanwhile, UK businesses and the ‘man in the street’ got tired of the uncertainty and debate. Some UK voters who had voted to either remain in or leave the EU were changing their views, as the true details and realities of what either scenario really meant were revealed a few years after the 2016 vote. The whole process had become a rather unsavory spectacle in the eyes of many UK citizens and others across the world. Required: i) Analyse the process, in terms of consumer behavior, of the change in attitude by some of the remains and leave voters from 2016 to 2019.

Don't use plagiarized sources. Get Your Custom Essay on
The Brexit
Just from $13/Page
Order Essay
Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.

Read more

Free-revision policy

The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.

Read more

Privacy policy

The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.

Read more

Fair-cooperation guarantee

By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages