The Chotukool

In rural India, up to 90% of families cannot afford appliances, have no electricity and have no refrigeration Appliance manufacturer Godrej & Boyce decided to make a smaller, cheaper refrigerator to tap this market. Many of their assumptions turned out to be wrong; they ended up making a lightweight portable battery-operated refrigerator with customizable skins to make them cool and aspirational and sold to multiple market segments, including the urban affluent. Godrej & Boyce also pioneered a novel distribution system: the Chotukool would be sold at the post office. The Chotukool won several design awards and FastCompany gave Godrej its “Most Innovative Company” award. Discussion Questions: a. What were the pros and cons of attempting to develop a refrigerator for India’s rural poor? b. What product and process innovations did the Chotukool entail? Would you consider these incremental or radical? Architectural or component? Competence enhancing or competence destroying? c. Did the Chotukool pose a threat of disrupting the traditional refrigerator market? Why or why not? d. Is there anything you think Godrej should have done differently to penetrate the market of rural poor families in India? e. What other products might the lessons Godrej learned with Chotukool apply to?

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more