DUE: 02.01.15 @ 11:59PM
As stated prior recently to you, Xavier, this is a two part written project that will focus on the marketing aspects of your start up business, Colorado Children Transporation Services .
Please submit as one written assignment.
Part 1: Marketing Strategy
In three to four pages, address the following areas:
• Please describe the marketing strategy and then explain how you plan to use marketing strategies to promote your business.
• Include the necessary marketing research you either have done for your business or are planning to conduct. The costs of these items/activities should also be itemized and included in this section of the proposal.
• Include ongoing costs as well as one-time fees.
Part 2: Marketing Plan
In five to six pages, address the following areas:
Create a marketing plan for your business. This can be an e- marketing, traditional
marketing plan, or a combination of both.
Discuss the benefits of market research.
Include a SWOT analysis and explain the four Ps of the marketing mix in your marketing
>Cover page, “Discussion” – part 1 + part 2( nothing less than 8 pages in total), and Reference page= 10 + pages.(Nothing less than 10 COMPLETE pages total for this project!).
>Paper addresses all assignment requirements listed, indicates depth of knowledge about the topics and key areas, contains a clear and concise introduction with a thesis statement, comprehension body of paper, closing summary, and includes a minimum of three cited and referencd resources (APA 6th edition).
>Analysis and critical thinking indicates optimal reasoning with a defined purpose, based on assumptions, writer’s point of view, discusses the advantages and disadvantages, and uses data, information, and concepts/ideas to address the assignment topics or key areas in the paper.
>You must use the APA (6th edition) writing style using active voice, which is in third person and concisely written. The paper is free from incorrect punctuation, use of jargon/cliches, incorrect grammar and mechanics, and is correctly formatted based on APA 6th edition guidelines.
>Responses MUST demonstrate critical thinking and analysis and exhibit application of information.
>AGAIN, clear business writing: Spelling and grammar are acceptable. Effective use of APA. Follow the required format and instructions above!
>3 sources in APA citation(Nothing less then 3, and it’s not necessary for more)
>Font size: 12
>Double-spaced(No spaces between paragraphs)
>Lastly, but not least, NO PLAGIARISM
If you can’t adhere to these clear instructions above, please, do me a favor and don’t waste my time sending a handshake. Thank You.
*Homework Field of Study: Management
If you don’t have expertise in this area of study please don’t waste my time sending a handshake.
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