Virgin Atlantic

Concepts of Management – Virgin Atlantic. Assessment Requirements The assessment requirements for this module are outlined below:  Assessment 1 – Individual Business Report [1500 words (+/-10%) 50%] You are to produce a report on Virgin Atlantic [Airline]. You are required to answer the following questions undertaking thorough research into all aspects of the business as well as reading academic books and journals. 1. Introduce Virgin Atlantic, the countries they operate in [local, national or international], the products and services they offer to the public, and the financial revenue and/or turnover for the year. (3 marks) 2. Suggest a suitable organizational structure for Virgin Atlantic and justify your suggestion by outlining the advantages and shortcomings of the structure you have suggested. (10 marks) 3. Explain and define some of the key definitions of leadership and management taking into consideration the roles Richard Branson has had within Virgin Atlantic. You need to provide references for these. (5 marks) 4. Which aspects of the coaching sessions would you say managers and leaders would benefit from, in terms of skills development. Justify your answer. (5 marks) 5. (1) Review and analyze some of the key leadership styles of your choice (autocratic, charismatic, democratic, laissez-faire). (2) Using Richard Branson as a role model, provide examples of where you think he has demonstrated one of the leadership styles (10 marks) 6. Using the being aware and curious techniques that you have explored in your coaching session, identify four techniques of your choice, providing examples of how you might use them as an entrepreneur. (10 marks) 7. Report format, structure, organization, and referencing (1 mark). In your appendices, you are required to include Week 1, Interview question sheet; Week 2, Self-Mapping Worksheet; Week 3, Effective Questions Worksheet; Week 4, Curious sheet of your choice; Week 5, Happiness Milestones; Week 6, Fulfilled Worksheet of your choice. (6 marks)

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