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PLEASE READ ALL ATTACHED DIRECTIONS CAREFULLY and Include references and citations 


This is for Ford Motor Co.



External Analysis

·       Read PEST Analysis: Identifying “Big Picture” Opportunities and Threats from MindTools.


·       Read Porter’s Five Forces: Assessing the Balance of Power in a Business Situation from MindTools.


Assignment Requirements

Using the results from both PEST and Porter’s Five Forces models, write a 4 page executive briefing report to organizational leadership that outlines the key findings for an external analysis of environmental and industry influences that could impact the strategy of your selected firm. An Executive Briefing Report template is available in the Assignment Resources. Support your report with at least five academic resources and include the following:

·       An explanation of key findings from PEST analysis.


·       An explanation of key findings from Five Forces analysis.



·       A summary of key findings/results for both models.


  • Pay particular attention to the relationships of elements from both models. 



·       Recommendations for leadership as a result of your external analysis.

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