COM 115: Final Project This week you will be completing part I of your Final Project. Details are described below. Note: There is also a PowerPoint template below for your reference. Use the brand you selected from homework #5 as a basis for the final project. The project is broken into two parts to be accomplished over the remainder of the class. Part 1 is the “research component”, Part 2 is the “creative” component. Part 1 Create approximately 8-10 PowerPoint slides (with audio) per student covering the following: Your audio should elaborate on your slides not simply read them. To audio record over your slides, use Keynote, PowerPoint, or video record using your phone or iPad. Note: you do not need to be in the video, only your voice, and the slides. Brand name, logo, and student name(s) – opening slide Background of your brand Description of product (include a picture) Key information about the brand (What is it? Who’s the target audience? Positioning?) Website (screenshot) TV ad example, other ad examples Social media example Other advertising examples (i.e. billboards, outdoor, etc.) Background for one main competitor of your brand above. Description of product (include picture) Key information about brand (what is it? target audience? Positioning?) Grading criteria: Content 20% General Understanding 20% Style/Grammar/Design 20% Critical Thinking/Analysis 20% Verbal Presentation 20%
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